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The New Relevant – Advertising & Digital Media- Media Hungary 2013

The presentation I gave at Media Hungary 2013 in Siofok on May 14th.

the-new-relevant-media-hungary0 the-new-relevant-media-hungary2

What does it mean to be “relevant” anno 2013? We all have our own interpretations.
Media landscape has changed and with it our social behavior and perceptions of relevance.

This presentation discusses The New Relevant and presents a few case studies.

Special credits and thanks to:
www.Wefilm.nl
www.RTL.nl
www.C2B.nu
www.Froot.nl
www.WayneParkerKent.nl
www.WEBclusive.nl
www.klm.nl
www.DeCorrespondent.nl
www.lays.nl

Summary

As a company or brand, what do you do to be successful online?

SEO, SEA. apps, mobile websites, games. FB likes, and Twitter follower etc etc…?

Your audience doesn’t want channels, apps and websites, they want answers, they want service…
All communication will be irrelevant if there is no purpose.

Being “relevant” is more than just broadcasting information, it’s about the ability to learn and the agility to adapt!

Seeing the (R)Elephant!

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