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Category Archives: tv

Cultural Relevance in New Technologies & Business Models – Media Hungary

 A Cultural Perspective On New Media Second screen, eCommerce, social media and companion applications are high on everyone’s agenda in the media industry. But where is the money? Is adoption only a matter of time? or culture? When will digital media become a major revenue driver? On the 13th of May 2014 I gave a […]

The New Relevant – Advertising & Digital Media- Media Hungary 2013

The presentation I gave at Media Hungary 2013 in Siofok on May 14th. What does it mean to be “relevant” anno 2013? We all have our own interpretations. Media landscape has changed and with it our social behavior and perceptions of relevance. This presentation discusses The New Relevant and presents a few case studies. Special […]

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