How to Succeed in Today’s Digital Economy

Keynote given at the Internet Conference in Siofok on the 29th of September 2015: How to Succeed in Today’s Digital Economy – The Emergence of New Business Models How to Succeed in Today's Digital Economy – The Emergence of New Business Models – Sirous Kavehercy – Internet Conference – Siofok 2015 from Sirous Kavehercy

Culture – Context for Media, Marketing and Globalization

Culture – Context for Media, Marketing and Globalization People are loyal to culture not strategy! Culture provides an important context for our communication, media usage, marketing and global strategies. People travel, migrate or connect online always carrying their culture with them. Therefore recognizing cultural diversity is a very important asset for any organization. Recently I […]

DartGroup Greenspot Session on Culture

DartGroup Greenspot – Culture in Business Interview with DartGroup Woensdag 19 maart 2014 | 17:00 – 19:00 uur Interview Transcript in English What does the statement ‘Culture eats strategy for breakfast’ mean to you? It is quite simple. Many companies experience the consequences of this almost daily without recognizing it. Whether you are the CEO […]

Facebook’s Challenges, A Global Perspective

Will Facebook Turn 15? On the 19th of February 2014 Facebook announced it is buying WhatsApp for $12 billion in stock and $4 billion in cash. There have been numerous speculations about the motivations of Facebook to do this.  WhatsApp, with its 450 million active users, was becoming a serious threat to Facebook. Besides the fact […]

The New Relevant – Advertising & Digital Media- Media Hungary 2013

The presentation I gave at Media Hungary 2013 in Siofok on May 14th. What does it mean to be “relevant” anno 2013? We all have our own interpretations. Media landscape has changed and with it our social behavior and perceptions of relevance. This presentation discusses The New Relevant and presents a few case studies. Special […]

The History Of Advertising [infographic]

Source: First appeared on Business Insider by Laura Stampler. Over the last 4,000 years, advertising has evolved from people carving public notices in steel to posting viral videos online. Infolinks has created a timeline that explains how we got from reading stone carvings to liking the Old Spice Guy on Facebook. Who knew that the first […]