Culture – Context for Media, Marketing and Globalization

Culture – Context for Media, Marketing and Globalization People are loyal to culture not strategy! Culture provides an important context for our communication, media usage, marketing and global strategies. People travel, migrate or connect online always carrying their culture with them. Therefore recognizing cultural diversity is a very important asset for any organization. Recently I […]

DartGroup Greenspot Session on Culture

DartGroup Greenspot – Culture in Business Interview with DartGroup Woensdag 19 maart 2014 | 17:00 – 19:00 uur Interview Transcript in English What does the statement ‘Culture eats strategy for breakfast’ mean to you? It is quite simple. Many companies experience the consequences of this almost daily without recognizing it. Whether you are the CEO […]

Facebook’s Challenges, A Global Perspective

Will Facebook Turn 15? On the 19th of February 2014 Facebook announced it is buying WhatsApp for $12 billion in stock and $4 billion in cash. There have been numerous speculations about the motivations of Facebook to do this.  WhatsApp, with its 450 million active users, was becoming a serious threat to Facebook. Besides the fact […]

Business In China – Intercultural Workshop

Intercultural training for the Global Marketing team of a multinational client about doing Business In China. If you would like to find out more about the presentation please get in touch.Intercultural training for Danone/Nutricia Global Marketing team about doing Business In China. If you would like to find out more about the presentation please get […]