How to Succeed in Today’s Digital Economy

Keynote given at the Internet Conference in Siofok on the 29th of September 2015: How to Succeed in Today’s Digital Economy – The Emergence of New Business Models How to Succeed in Today's Digital Economy – The Emergence of New Business Models – Sirous Kavehercy – Internet Conference – Siofok 2015 from Sirous Kavehercy

DartGroup Greenspot Session on Culture

DartGroup Greenspot – Culture in Business Interview with DartGroup Woensdag 19 maart 2014 | 17:00 – 19:00 uur Interview Transcript in English What does the statement ‘Culture eats strategy for breakfast’ mean to you? It is quite simple. Many companies experience the consequences of this almost daily without recognizing it. Whether you are the CEO […]

The New Relevant – Advertising & Digital Media- Media Hungary 2013

The presentation I gave at Media Hungary 2013 in Siofok on May 14th. What does it mean to be “relevant” anno 2013? We all have our own interpretations. Media landscape has changed and with it our social behavior and perceptions of relevance. This presentation discusses The New Relevant and presents a few case studies. Special […]

Coca-Cola Leverages Context To Create Engaging Mobile “Chok” Campaign In Hong Kong

Coca-Cola is allowing consumers in Hong Kong to enter a sweepstakes by virtually collecting bottle caps from a 3rd screen (TV, movie theater). The audio signal from the commercial triggers the application/ syncs the user’s motion with the video. The accelerometer is used to assess the quality of the motion of the user’s mobile phone […]