Culture – Context for Media, Marketing and Globalization

Culture – Context for Media, Marketing and Globalization People are loyal to culture not strategy! Culture provides an important context for our communication, media usage, marketing and global strategies. People travel, migrate or connect online always carrying their culture with them. Therefore recognizing cultural diversity is a very important asset for any organization. Recently I […]

Interview With Digital Hungary About Open And Free Internet

Last month I was invited to speak at Internet Hungary Conference 2013. Below is my interview with the website Digital Hungary about the importance of a free and open internet and our opportunities and responsibilities towards it. The original interview is in Hungarian and can be found here. Below is a Google translation of the […]

Internet, Ctrl + Alt + Delete. Time To Reboot!

This presentation was given at Internet Hungary on the 15th of October 2013. “Insanity is doing the same thing over and over again and expecting different results” – Albert Einstein As you may agree, internet has increasingly become a destination for us rather than a useful tool. We refer to internet through commercial brands (Facebook, […]

Cultural Awareness Workshop – Belgium/The Netherlands

Cultural Awareness keynote followed by facilitating a discussion in a group of 60 employees and senior managers at a market leading client about cultural differences between Belgium and The Netherlands and how these influence our communication, organization and management. If you would like to find out more about the presentation please get in touch.  

The New Relevant – Advertising & Digital Media- Media Hungary 2013

The presentation I gave at Media Hungary 2013 in Siofok on May 14th. What does it mean to be “relevant” anno 2013? We all have our own interpretations. Media landscape has changed and with it our social behavior and perceptions of relevance. This presentation discusses The New Relevant and presents a few case studies. Special […]

Tripylon Media On BNR, Business News Radio

Op woensdag 19 september jl. presenteerde Sirous Kavehercy het concept van So Me Events tijdens een bijeenkomst van de BNR Business Club, thema “Wat staat ondernemend Nederland te wachten na de verkiezingen?”. Tijdens deze presentatie en de daaropvolgende vraag- en antwoordsessie werd er ingegaan op hoe evenementen relevanter en doelgerichter kunnen worden door crowdsourcing- en […]