The New Relevant – Advertising & Digital Media- Media Hungary 2013

The presentation I gave at Media Hungary 2013 in Siofok on May 14th. What does it mean to be “relevant” anno 2013? We all have our own interpretations. Media landscape has changed and with it our social behavior and perceptions of relevance. This presentation discusses The New Relevant and presents a few case studies. Special […]

Tripylon Media On BNR, Business News Radio

Op woensdag 19 september jl. presenteerde Sirous Kavehercy het concept van So Me Events tijdens een bijeenkomst van de BNR Business Club, thema “Wat staat ondernemend Nederland te wachten na de verkiezingen?”. Tijdens deze presentatie en de daaropvolgende vraag- en antwoordsessie werd er ingegaan op hoe evenementen relevanter en doelgerichter kunnen worden door crowdsourcing- en […]

Coca-Cola Leverages Context To Create Engaging Mobile “Chok” Campaign In Hong Kong

Coca-Cola is allowing consumers in Hong Kong to enter a sweepstakes by virtually collecting bottle caps from a 3rd screen (TV, movie theater). The audio signal from the commercial triggers the application/ syncs the user’s motion with the video. The accelerometer is used to assess the quality of the motion of the user’s mobile phone […]