De marketeer van nu is over 10 jaar niet meer relevant! Digitale ontwikkelingen van de afgelopen decennia hebben invloed op alle lagen van organisaties: In de laatste 100 jaar konden organisaties door middel van marketing zorgen voor verandering in consumentengedrag. Anno 2020 is het precies andersom: het veranderende consumentengedrag zet organisaties onder druk en transformeert […]
Wil je meer inzichten, antwoorden en inspiratie op deze vraag. Kom dan naar de inspiratiebijeenkomst Digitale HR transformatie en HR marketing, wat moet je ermee? op 28 januari 2020? Op deze middag organiseert de NVP samen met SRM een inspiratiebijeenkomst.
Why culture makes big data bigger
How to Succeed in Today's Digital Economy – The Emergence of New Business Models – Sirous Kavehercy – Internet Conference – Siofok 2015 from Sirous Kavehercy
Amsterdam University of Applied Sciences – International Week Media & Communication – Digital Media & Culture, a Global View from Sirous Kavehercy A video recording of this keynote could be viewed on this page:
[View the story “Big Improvement Day 2015” on Storify] [View the story “Big Improvement Day 2015” on Storify]
A Cultural Perspective On New Media Second screen, eCommerce, social media and companion applications are high on everyone’s agenda in the media industry. But where is the money? Is adoption only a matter of time? or culture? When will digital media become a major revenue driver? On the 13th of May 2014 I gave a […]
Culture – Context for Media, Marketing and Globalization People are loyal to culture not strategy! Culture provides an important context for our communication, media usage, marketing and global strategies. People travel, migrate or connect online always carrying their culture with them. Therefore recognizing cultural diversity is a very important asset for any organization. Recently I […]
Interview with DartGroup Interview Transcript in English What does the statement ‘Culture eats strategy for breakfast’ mean to you? It is quite simple. Many companies experience the consequences of this almost daily without recognizing it. Whether you are the CEO of a company, a marketer running a campaign or an employee communicating with a colleague […]
In the first week of 2014 I had the pleasure of attending Entrepreneur’s Day at the University of Applied Science in Amsterdam, as a consultant, advisor and the chairman of the jury. A couple of times per year University of Applied Sciences organizes the Entrepreneur’s Days for their students. On this two day event students […]
