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Culture – Context for Media, Marketing and Globalization

Culture – Context for Media, Marketing and Globalization People are loyal to culture not strategy! Culture provides an important context for our communication, media usage, marketing and global strategies. People travel, migrate or connect online always carrying their culture with them. Therefore recognizing cultural diversity is a very important asset for any organization. Recently I […]

Sirous Kavehercy - Darts Group Interview

DartGroup Greenspot Session on Culture

Interview with DartGroup Interview Transcript in English What does the statement ‘Culture eats strategy for breakfast’ mean to you? It is quite simple. Many companies experience the consequences of this almost daily without recognizing it. Whether you are the CEO of a company, a marketer running a campaign or an employee communicating with a colleague […]

Internet, Ctrl + Alt + Delete. Time To Reboot!

This presentation was given at Internet Hungary on the 15th of October 2013. “Insanity is doing the same thing over and over again and expecting different results” – Albert Einstein As you may agree, internet has increasingly become a destination for us rather than a useful tool. We refer to internet through commercial brands (Facebook, […]

Business In China – Intercultural Workshop

Intercultural training for the Global Marketing team of a multinational client about doing Business In China. If you would like to find out more about the presentation please get in touch.Intercultural training for Danone/Nutricia Global Marketing team about doing Business In China. If you would like to find out more about the presentation please get […]

Cultural Awareness Workshop – Belgium/The Netherlands

Cultural Awareness keynote followed by facilitating a discussion in a group of 60 employees and senior managers at a market leading client about cultural differences between Belgium and The Netherlands and how these influence our communication, organization and management. If you would like to find out more about the presentation please get in touch.