Sociocultural perspectives on digital technology and innovation
For information and registration please visit: Tech Summit Europe 2023
Have you ever thought about how your software applications or AI algorithms are influenced by culture? While it may not be obvious at first, digital technology and culture are tightly linked. An interdisciplinary study of people and culture is therefore essential for the success of these innovations.
In this interactive session you will learn about various factors influencing the development and introduction of new technologies in different regions of the world. You will also get practical tips on how to integrate these social and cultural insights into your product development and life cycle.
Using practical examples and scientific research we will investigate the following:
- Technology’s influence on culture
- Cultural factors in technology acceptance
- Implications for design and development