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Culture – Context for Media, Marketing and Globalization

Culture – Context for Media, Marketing and Globalization People are loyal to culture not strategy! Culture provides an important context for our communication, media usage, marketing and global strategies. People travel, migrate or connect online always carrying their culture with them. Therefore recognizing cultural diversity is a very important asset for any organization. Recently I […]

Sirous Kavehercy - Darts Group Interview

DartGroup Greenspot Session on Culture

Interview with DartGroup Interview Transcript in English What does the statement ‘Culture eats strategy for breakfast’ mean to you? It is quite simple. Many companies experience the consequences of this almost daily without recognizing it. Whether you are the CEO of a company, a marketer running a campaign or an employee communicating with a colleague […]

Business In China – Intercultural Workshop

Intercultural training for the Global Marketing team of a multinational client about doing Business In China. If you would like to find out more about the presentation please get in touch.Intercultural training for Danone/Nutricia Global Marketing team about doing Business In China. If you would like to find out more about the presentation please get […]