Facebook blog

Summary In a recent paper Princeton University researchers presented the idea that Facebook will lose 80% of its users within three years time. This blog looks at Facebook’s global growth and provides an analysis of its position, threats and opportunities from various aspects: cultural, technological, demographical and competition. In paragraphs below we will be taking […]

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Culture – Context for Media, Marketing and Globalization

Culture – Context for Media, Marketing and Globalization People are loyal to culture not strategy! Culture provides an important context for our communication, media usage, marketing and global strategies. People travel, migrate or connect online always carrying their culture with them. Therefore recognizing cultural diversity is a very important asset for any organization. Recently I […]

Sirous Kavehercy - Darts Group Interview

DartGroup Greenspot Session on Culture

Interview with DartGroup Interview Transcript in English What does the statement ‘Culture eats strategy for breakfast’ mean to you? It is quite simple. Many companies experience the consequences of this almost daily without recognizing it. Whether you are the CEO of a company, a marketer running a campaign or an employee communicating with a colleague […]

Interview With Digital Hungary About Open And Free Internet

Last month I was invited to speak at Internet Hungary Conference 2013. Below is my interview with the website Digital Hungary about the importance of a free and open internet and our opportunities and responsibilities towards it. The original interview is in Hungarian and can be found here. Below is a Google translation of the […]

Internet, Ctrl + Alt + Delete. Time To Reboot!

This presentation was given at Internet Hungary on the 15th of October 2013. “Insanity is doing the same thing over and over again and expecting different results” – Albert Einstein As you may agree, internet has increasingly become a destination for us rather than a useful tool. We refer to internet through commercial brands (Facebook, […]

Business In China – Intercultural Workshop

Intercultural training for the Global Marketing team of a multinational client about doing Business In China. If you would like to find out more about the presentation please get in touch.Intercultural training for Danone/Nutricia Global Marketing team about doing Business In China. If you would like to find out more about the presentation please get […]