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POLIS-University-MBA-Branding-and-Marketing-Sirous-Kavehercy

POLIS University – Tirana, Albania – Online Marketing & Branding

May 5, 2022 By Sirous In academic, branding, communication, content, culture, home, marketing, mobile advertising, online, social media, university No Comments

2015 - SAP - Why Culture Makes Big Data Bigger - Sirous Kavehercy - banner

SAP Big Data Inspiration Day

November 5, 2015 By Sirous In culture, digital life, home, intercultural communication, marketing, mobile, mobile advertising, online, publication No Comments

Why culture makes big data bigger

How to Succeed in Today’s Digital Economy

October 10, 2015 By Sirous In advertising, home, marketing, online, social media No Comments

How to Succeed in Today's Digital Economy – The Emergence of New Business Models – Sirous Kavehercy – Internet Conference – Siofok 2015 from Sirous Kavehercy

Cultural Relevance in New Technologies & Business Models

May 11, 2014 By Sirous In Business, culture, marketing, mobile, online, social media, tv No Comments

A Cultural Perspective On New Media Second screen, eCommerce, social media and companion applications are high on everyone’s agenda in the media industry. But where is the money? Is adoption only a matter of time? or culture? When will digital media become a major revenue driver? On the 13th of May 2014 I gave a […]

Facebook blog

March 23, 2014 By Sirous In big data, communication, culture, digital transformation, mobile advertising, online, social media No Comments

Summary In a recent paper Princeton University researchers presented the idea that Facebook will lose 80% of its users within three years time. This blog looks at Facebook’s global growth and provides an analysis of its position, threats and opportunities from various aspects: cultural, technological, demographical and competition. In paragraphs below we will be taking […]

Facebook’s Challenges, A Global Perspective

February 20, 2014 By Sirous In advertising, Business, Community, culture, digital life, marketing, mobile, mobile advertising, online, social media No Comments

Will Facebook Turn 15? On the 19th of February 2014 Facebook announced it is buying WhatsApp for $12 billion in stock and $4 billion in cash. There have been numerous speculations about the motivations of Facebook to do this. WhatsApp, with its 450 million active users, was becoming a serious threat to Facebook. Besides the fact […]

Personal Branding Across Cultures

November 24, 2013 By Sirous In Business, Community, culture, marketing, online, Personal Branding, social media No Comments

On 21st of November I was in the beautiful city of Antwerp to give a workshop on Personal Branding & Culture to students and staff of AIESEC at the University of Antwerpen, Belgium. You can view the slides below. The central question in this presentation was whether it was possible to establish a universal and […]

Interview With Digital Hungary About Open And Free Internet

November 13, 2013 By Sirous In cocreation, Community, crowdsourcing, Design, digital life, News, online, social media No Comments

Last month I was invited to speak at Internet Hungary Conference 2013. Below is my interview with the website Digital Hungary about the importance of a free and open internet and our opportunities and responsibilities towards it. The original interview is in Hungarian and can be found here. Below is a Google translation of the […]

Internet, Ctrl + Alt + Delete. Time To Reboot!

October 17, 2013 By Sirous In advertising, Business, cocreation, Community, crowdsourcing, culture, digital life, marketing, online, social media No Comments

This presentation was given at Internet Hungary on the 15th of October 2013. “Insanity is doing the same thing over and over again and expecting different results” – Albert Einstein As you may agree, internet has increasingly become a destination for us rather than a useful tool. We refer to internet through commercial brands (Facebook, […]

The New Relevant – Advertising & Digital Media- Media Hungary

May 20, 2013 By Sirous In advertising, cocreation, content, crowdsourcing, digital life, gaming, marketing, mobile, mobile advertising, online, social media, tv No Comments

The presentation I gave at Media Hungary 2013 in Siofok on May 14th. What does it mean to be “relevant”? We all have our own interpretations. Media landscape has changed and with it our social behavior and perceptions of relevance. This presentation discusses The New Relevant and presents a few case studies. Special credits and […]