DartGroup Greenspot Session on Culture

Interview with DartGroup Interview Transcript in English What does the statement ‘Culture eats strategy for breakfast’ mean to you? It is quite simple. Many companies experience the consequences of this almost daily without recognizing it. Whether you are the CEO of a company, a marketer running a campaign or an employee communicating with a colleague […]

The New Relevant – Advertising & Digital Media- Media Hungary 2013

The presentation I gave at Media Hungary 2013 in Siofok on May 14th. What does it mean to be “relevant” anno 2013? We all have our own interpretations. Media landscape has changed and with it our social behavior and perceptions of relevance. This presentation discusses The New Relevant and presents a few case studies. Special […]