Facebook blog

Summary In a recent paper Princeton University researchers presented the idea that Facebook will lose 80% of its users within three years time. This blog looks at Facebook’s global growth and provides an analysis of its position, threats and opportunities from various aspects: cultural, technological, demographical and competition. In paragraphs below we will be taking […]

2014 - DartGroup - Culture eats strategy for breakfast - Sirous Kavehercy - banner

Culture – Context for Media, Marketing and Globalization

People are loyal to culture not strategy! Culture provides an important context for our communication, media usage, marketing and global strategies. People travel, migrate or connect online always carrying their culture with them. Therefore recognizing cultural diversity is a very important asset for any organization. Recently I was invited by marketing agency Dart Group to speak […]

Sirous Kavehercy - Darts Group Interview

DartGroup Greenspot Session on Culture

Interview with DartGroup Interview Transcript in English What does the statement ‘Culture eats strategy for breakfast’ mean to you? What is the cultural context of the digital revolution? Are marketers and communication specialists sufficiently aware of culture? Why should everyone come to the Greenspot on the 19th of March and what would they miss if […]

Facebook’s Challenges, A Global Perspective

Will Facebook Turn 15? On the 19th of February 2014 Facebook announced it is buying WhatsApp for $12 billion in stock and $4 billion in cash. There have been numerous speculations about the motivations of Facebook to do this.  WhatsApp, with its 450 million active users, was becoming a serious threat to Facebook. Besides the fact […]

University of Applied Sciences Amsterdam

I had the pleasure of attending Entrepreneur’s Day at the University of Applied Science in Amsterdam, as a consultant, advisor and the chairman of the jury. A couple of times per year University of Applied Sciences organizes the Entrepreneur’s Days for their students. On this two day event students present their Business Plans for a […]

Interview With Digital Hungary About Open And Free Internet

Last month I was invited to speak at Internet Hungary Conference 2013. Below is my interview with the website Digital Hungary about the importance of a free and open internet and our opportunities and responsibilities towards it. The original interview is in Hungarian and can be found here. Below is a Google translation of the […]

Internet, Ctrl + Alt + Delete. Time To Reboot!

This presentation was given at Internet Hungary on the 15th of October 2013. “Insanity is doing the same thing over and over again and expecting different results” – Albert Einstein As you may agree, internet has increasingly become a destination for us rather than a useful tool. We refer to internet through commercial brands (Facebook, […]