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Category Archives: digital life

Big Improvement Day 2015

Over BID De Big Improvement Day (BID) is hét platform voor inspirerende ontmoetingen, vernieuwende inzichten en grensoverschrijdende samenwerkingen. BID staat in het teken van beweging. BID mobiliseert door te inspireren en heeft als doel Nederlandse professionals een podium te bieden voor het gezamenlijk verbeteren van de BV Nederland. #BID2015 https://storify.com/SirousKavehercy/big-improvement-day-2015 [View the story “Big Improvement […]

Culture – Context for Media, Marketing and Globalization

Culture – Context for Media, Marketing and Globalization People are loyal to culture not strategy! Culture provides an important context for our communication, media usage, marketing and global strategies. People travel, migrate or connect online always carrying their culture with them. Therefore recognizing cultural diversity is a very important asset for any organization. Recently I […]

DartGroup Greenspot Session on Culture

DartGroup Greenspot – Culture in Business Interview with DartGroup Woensdag 19 maart 2014 | 17:00 – 19:00 uur Interview Transcript in English What does the statement ‘Culture eats strategy for breakfast’ mean to you? It is quite simple. Many companies experience the consequences of this almost daily without recognizing it. Whether you are the CEO […]

Facebook’s Challenges, A Global Perspective

Will Facebook Turn 15? On the 19th of February 2014 Facebook announced it is buying WhatsApp for $12 billion in stock and $4 billion in cash. There have been numerous speculations about the motivations of Facebook to do this.  WhatsApp, with its 450 million active users, was becoming a serious threat to Facebook. Besides the fact […]

Interview With Digital Hungary About Open And Free Internet

Last month I was invited to speak at Internet Hungary Conference 2013. Below is my interview with the website Digital Hungary about the importance of a free and open internet and our opportunities and responsibilities towards it. The original interview is in Hungarian and can be found here. Below is a direct translation of the […]

Internet, Ctrl + Alt + Delete. Time To Reboot!

This presentation was given at Internet Hungary on the 15th of October 2013. “Insanity is doing the same thing over and over again and expecting different results” – Albert Einstein As you may agree, internet has increasingly become a destination for us rather than a useful tool. We refer to internet through commercial brands (Facebook, […]

The New Relevant – Advertising & Digital Media- Media Hungary 2013

The presentation I gave at Media Hungary 2013 in Siofok on May 14th. What does it mean to be “relevant” anno 2013? We all have our own interpretations. Media landscape has changed and with it our social behavior and perceptions of relevance. This presentation discusses The New Relevant and presents a few case studies. Special […]

How Instagram, Pinterest and Tumblr are Blasting Social Media Monitoring tools

Social Media Monitoring methodology seemed to be a proven process within organizations at a global level. Mostly because big players like Salesforce / Radian6 succeeded in imposing a vision, but also because new professionals started to deeply reengineer the whole value chain of their companies or clients, based on Social Business ideas.   We thought […]

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