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Facebook’s Challenges, A Global Perspective

Will Facebook Turn 15? On the 19th of February 2014 Facebook announced it is buying WhatsApp for $12 billion in stock and $4 billion in cash. There have been numerous speculations about the motivations of Facebook to do this.  WhatsApp, with its 450 million active users, was becoming a serious threat to Facebook. Besides the fact […]

Singularity University Event

Event on Thursday, November 21st, 2013 Peter Diamandis in the Netherlands for the first time! For the first time ever, Peter Diamandis – Founder of Singularity University, XPrize, Planetary Resources and Author of Abundance – was in the Netherlands. I was very glad I could attend the event. It was a great afternoon in Royal […]

Business In China – Intercultural Workshop

Intercultural training for the Global Marketing team of a multinational client about doing Business In China. If you would like to find out more about the presentation please get in touch.Intercultural training for Danone/Nutricia Global Marketing team about doing Business In China. If you would like to find out more about the presentation please get […]

Cultural Awareness Workshop – Belgium/The Netherlands

Cultural Awareness keynote followed by facilitating a discussion in a group of 60 employees and senior managers at a market leading client about cultural differences between Belgium and The Netherlands and how these influence our communication, organization and management. If you would like to find out more about the presentation please get in touch.  

The New Relevant – Advertising & Digital Media- Media Hungary 2013

The presentation I gave at Media Hungary 2013 in Siofok on May 14th. What does it mean to be “relevant” anno 2013? We all have our own interpretations. Media landscape has changed and with it our social behavior and perceptions of relevance. This presentation discusses The New Relevant and presents a few case studies. Special […]

Tripylon Media On BNR, Business News Radio

Op woensdag 19 september jl. presenteerde Sirous Kavehercy het concept van So Me Events tijdens een bijeenkomst van de BNR Business Club, thema “Wat staat ondernemend Nederland te wachten na de verkiezingen?”. Tijdens deze presentatie en de daaropvolgende vraag- en antwoordsessie werd er ingegaan op hoe evenementen relevanter en doelgerichter kunnen worden door crowdsourcing- en […]

The History Of Advertising [infographic]

Source: First appeared on Business Insider by Laura Stampler. Over the last 4,000 years, advertising has evolved from people carving public notices in steel to posting viral videos online. Infolinks has created a timeline that explains how we got from reading stone carvings to liking the Old Spice Guy on Facebook. Who knew that the first […]

Coca-Cola Leverages Context To Create Engaging Mobile “Chok” Campaign In Hong Kong

Coca-Cola is allowing consumers in Hong Kong to enter a sweepstakes by virtually collecting bottle caps from a 3rd screen (TV, movie theater). The audio signal from the commercial triggers the application/ syncs the user’s motion with the video. The accelerometer is used to assess the quality of the motion of the user’s mobile phone […]

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