Datagedreven werken met Artificial Intelligence en Business Intelligence (12 oktober 2023) Deze populaire online workshop is een initiatief van Logeion in nauwe samenwerking met SRM en wordt dit jaar alweer voor de zesde keer aangeboden. De workshop is gericht op professionals met een niet-technische achtergrond. Communicatieprofessionals krijgen steeds meer te maken met Artificial Intelligence, big […]
Publication address: https://www.logeion.nl/nieuws/detail/2022/06/01/De-invloed-van-cultuur-op-communicatie
De marketeer zal zichzelf de komende jaren opnieuw moeten uitvinden en laten zien dat digitale transformatie zijn of haar rol juist veel nieuwe kansen biedt. In deze sessie gaan we in op de vraagstukken, ontwikkelingen en kansen die de digitale transformatie met zich meebrengt. We leggen de basis voor jouw verhaal als marketeer. Want alleen met een goed verhaal blijf je relevant, ook over 10 jaar.
Why culture makes big data bigger
Amsterdam University of Applied Sciences – International Week Media & Communication – Digital Media & Culture, a Global View from Sirous Kavehercy A video recording of this keynote could be viewed on this page:
A Cultural Perspective On New Media Second screen, eCommerce, social media and companion applications are high on everyone’s agenda in the media industry. But where is the money? Is adoption only a matter of time? or culture? When will digital media become a major revenue driver? On the 13th of May 2014 I gave a […]
Summary In a recent paper Princeton University researchers presented the idea that Facebook will lose 80% of its users within three years time. This blog looks at Facebook’s global growth and provides an analysis of its position, threats and opportunities from various aspects: cultural, technological, demographical and competition. In paragraphs below we will be taking […]
People are loyal to culture not strategy! Culture provides an important context for our communication, media usage, marketing and global strategies. People travel, migrate or connect online always carrying their culture with them. Therefore recognizing cultural diversity is a very important asset for any organization. Recently I was invited by marketing agency Dart Group to speak […]
